Consulting & Training

I’ve helped a wide range of commercial, community and nonprofit clients see real world results from building and nurturing their online communities. Contracts can range from individual business consultations to creating social media strategies to training staff and developing measurement and analytics reports.

I’ll work with you and your team to assess your goals, determine your strengths and selling points and develop a strategy and timeline to make you more engaged and relevant to your market.

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Editorial

  • Blogging
  • SEO articles
  • Feature writing
  • Website content
  • Marketing collateral
  • Editing and web production

Social Media

  • Social media training for journalists, businesses and community orgs.
  • Audience development and engagement plans
  • Strategic campaign planning
  • Evaluating and auditing existing efforts

Online Marketing

  • Marketing and online selling strategies
  • Campaign setup and evaluation
  • Social media, email newsletter and software setup
  • Content Marketing
  • Ongoing evaluations and training
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Training

  • Social media for journalists and news orgs
  • Community based technology projects
  • Online community management
  • Developing your content and analytics plan
  • Online tools for community orgs and nonprofits

Recent presentations and panels

  • Journalists in Content Strategy, Comms and Technology” Northwestern University, San Francisco campus
  • “Online Tools for Journalists” Presentation. International Journalism Festival, Perugia, Italy
  • “Creating community based media,” Panel. National Conference on Media Reform, Boston, MA
  • “Free online tools for Journalists” Presentation. Online News Association Training, Oahu, HI
  • “New Media Turns a Corner” Panel. Society of Professional Journalists, San Francisco, CA
  • “Social Media for Policy Change” Presentation. Black Coalition on Aids. San Francisco, CA
  • “Using social media to reach your community,” Workshop. USC Annenberg, Los Angeles CA
  • “Rethinking Media Through the Realm of Diversity” Conference. Oakland, CA
  • “Seize the Branding: Using online tools to promote your project” Presentation. Seize the Moment Digital Journalism Symposium, San Francisco, CA
  • “Using social media to reach your community” Innovations in Journalism Conference,
    University of San Francisco, San Francisco, CA
  • “Using Online Tools to Reinforce your Career” UC Berkeley/Knight Digital Media Center, Berkeley, CA
  • “Using Twitter for nonprofit campaigns” NetSquared Mobile Innovations Conference, San Jose, CA